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4 Reasons Why Website Design Matters [Updated 2019]

Having just a physical store is no longer enough for your business to survive. In the competitive and aggressive world of business, a company website is necessary for your business to thrive and grow.

However, in order for your website to be effective, it needs to have a good website design. Not having a good website design is almost just as much as not having a website at all. In order to have a good website design, there are a lot of factors you have to keep in mind.

More than aesthetics, you have to be mindful of different placements, business psychology, SEO and more. Here are the 4 reasons why website design matters.

Branding

In the online world, your website design is the quality of your business and first impressions matter a lot. According to statistics, it takes less than a second, to be more specific, only .05 seconds for users to make their opinions about your website.

And guess what? 88% of users are less likely to revisit your website if they had a bad experience with it. Everyone now has high standards with how they expect a website to look like. 

This is because almost everyone now is online and online shopping has become a global trend. First impressions of websites are 94% related to design. If your website doesn’t look as good as your competitors, your business can suffer. 

A good website design can make or break your sales online. It will be how you brand your business and how you engage with potential customers. 

You should take advantage of how useful a good website design is. If you don’t know how to create an excellent website design, it’s not a problem. There are a lot of companies that offer their services of creating website designs.

Easy Access and Navigation

Have you ever tried visiting a slow loading website? According to statistics, slow loading websites are costing businesses $1.73 billion each year. Website loading time matters. An ability of a website being able to load fast is a quality of a good website design.

If the site or even an image takes too long to load, users would disengage from your website. In fact, according to a survey, 39% of users disengage from a website after images took too long to load. 

More than being able to load fast, how contents and buttons are placed on the website also matters. Your goal for your website is to make it both appealing and convenient for users to navigate. 

Here are the benefits of having a website with an effective design for navigation:

  1. Users are glued to your website
  2. You have a well-organized website
  3. It improves overall website design
  4. You save visitors time

Online shopping has made it so convenient for everyone to shop. According to Impact, 81% of customers look through products online first before they buy from a physical store. This is why website design matters.

Most people now would prefer to shop online than to go to a physical store. A recent poll by Marist College and National Public Radio (NPR) revealed that 76% of U.S. consumers purchase products online.

If your website can’t provide easy access and navigation, you will lose over your competitors that do have a good website design.

Marketing and Advertising

A good website provides you with free marketing and advertising. At different pages of your website, you can feature the products and services of your company. This will allow visitors to know more about your organization and again, easy and convenient access to these product pages.

Another use of good website design is its compatibility with other devices. 49% of online traffic comes from mobile devices. That’s about half of all online traffic. This means that having a good website design allows you to transcend to more than just one platform.

As the study has shown, laptops and desktop computers now only comprise half of all online traffic. Sales from mobile devices are expected to grow even more.  A study made by Retail Dive concluded that mobile shopping will increase by 56% in 2022. 

Here are some interesting statistics about mobile shopping that you should know:

  • 52.4% of netizens access the internet using their mobile phones.
  • 56% of mobile device users intend to use their devices to purchase gifts for the holidays.
  • By 2020, half of the world’s population will access the internet using mobile phones.
  • Sales made from smartphones and tablets combined is more than the sales made from desktop computers.

Having a good website design across all forms of devices protects you from becoming irrelevant. You get to market your brand not just to desktop computers but also to mobile devices.

The right way of showing your content is key. Letting visitors see a product or a service at the homepage is essential. 86% of visitors expect websites to be structured that way. Another important detail that a good website design should have is contact information.

44% of visitors disengage if they see that there is no contact information provided on the website.

Competitive Edge

The point of having a good website design is to become competitive and to remain relevant. All the benefits of having a good website design boils down to this. As Frank Chimero said, “people ignore design that ignores other people”. 

In order to be effective in the online market, you need to meet the expectations of customers when it comes to website design. Studies projected that e-commerce will have a growth rate of 265%. 

This means an upward trend since 2014 with no decline. Your goal is to make sure that you don’t get left behind and keep on making sales as the world of online business continues to become more competitive.

You do this by having a good website design. To sum it all up, here are the 4 reasons why website design matters:

  • Branding
  • Easy Access and Navigation
  • Marketing and Advertising
  • Having a competitive edge

We hope we have convinced you to upgrade your company’s website design if ever it needs some improvement. With a good website design, your company will have a greater chance of making it big in the online market.