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Andy Rutledge

No. 54 - Predicting the Future

by Andy Rutledge on Dec 17, 2012

When I ask freelance designers and small studio owners what part of the bidding process they find most difficult, the overwhelmingly popular response is “fear of the unknown.” Not those words precisely, but issues that touch on an inability to predict how a project would turn out. It should not be so. Predicting the future is quite easy if you but follow proper professional process.

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